STATE OF THE AD MARKET Facts, stats and analysis on ad spending of the. 100 Leading National Advertisers, up from 45.9% in 2007. 0 20 40 60 80 100.

1. Leading National Advertisers 2009
2. Top National Advertisers

Region United States Survey time period 2016 Special properties includes measured and unmeasured spending Supplementary notes The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the.

The most important statistics. U.S. Newspaper publishers revenue 2010-2015, by source. National newspaper ad spend in the U.S.

Leading National Advertisers 2009

2010-2021. Classified advertising revenue of U.S. Newspapers 2010-2015. Largest newspaper advertisers in the U.S. Newspaper publishers: ad revenue decline 2013-2016. Newspaper advertising volume growth in the U.S.

Top National Advertisers

2015, by category. Community newspaper advertising adoption among SMEs in the U.S. 2016. Daily newspaper advertising adoption among SMEs in the U.S.

2016. Magazines. The most important statistics. U.S. Periodicals advertising revenue 2010-2015. Magazine ad spend in the U.S. 2013-2018, by platform.

Magazine advertising spending change in the U.S. 2008-2015. Leading print magazine advertisers in the U.S. 2016. Magazine advertising effectiveness in the U.S.

In 2016, by position. Magazine advertising adoption among SMEs in the U.S.

2016. Share of SMBs using select print media for advertising or promotion in the U.S. 2016. B2B print marketing and advertising spending share in the U.S. 2016, by type. Out-of-home. The most important statistics.

Digital advertising spending in the U.S. 2015-2021. Change in digital ad spend in the U.S.

2016-2021. Digital advertising spending in the U.S. 2011-2019, by channel. Digital ad spend in the U.S. 2016, by format. Growth of digital advertising revenue in the U.S. 2017-2018, by format.

Leading internet display advertisers in the U.S. 2016. Distribution of U.S. Digital ad spend 2016, by industry. Digital classifieds & directories ad spend in the U.S. 2015-2020.

Advertising effectiveness & response. The most important statistics.

Ad spend ROI in the U.S. 2015, by medium. Effective advertising measures according to SMEs in the U.S.

2016. Effectiveness of digital marketing activities among SMEs in the U.S. 2016. Consumer trust in different types of advertising in North America 2011-2015. Advertising response in North America in Q1 2013, by medium.

Most resonant ad messages in North America 2015. Advertising effectiveness in the U.S. 2016, by medium.

Goldie saturnzreturn rar. Types of ads influencing buying decisions in the U.S. 2015 Related Studies: Available to Download in PDF or PPTX Format.

Region United States Survey time period 2013 Supplementary notes Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the. The most important statistics.

U.S. Newspaper publishers revenue 2010-2015, by source.

National newspaper ad spend in the U.S. 2010-2021. Classified advertising revenue of U.S. Newspapers 2010-2015. Largest newspaper advertisers in the U.S. Newspaper publishers: ad revenue decline 2013-2016. Newspaper advertising volume growth in the U.S.

2015, by category. Community newspaper advertising adoption among SMEs in the U.S.

2016. Daily newspaper advertising adoption among SMEs in the U.S. 2016. Magazines. The most important statistics. U.S. Periodicals advertising revenue 2010-2015.

Magazine ad spend in the U.S. 2013-2018, by platform.

Magazine advertising spending change in the U.S. 2008-2015.

Leading print magazine advertisers in the U.S. 2016. Magazine advertising effectiveness in the U.S.

In 2016, by position. Magazine advertising adoption among SMEs in the U.S. 2016. Share of SMBs using select print media for advertising or promotion in the U.S. 2016. B2B print marketing and advertising spending share in the U.S. 2016, by type.

Out-of-home. The most important statistics. Digital advertising spending in the U.S. 2015-2021. Change in digital ad spend in the U.S. 2016-2021. Digital advertising spending in the U.S.

2011-2019, by channel. Digital ad spend in the U.S.

2016, by format. Growth of digital advertising revenue in the U.S. 2017-2018, by format. Leading internet display advertisers in the U.S. 2016.

Distribution of U.S. Digital ad spend 2016, by industry. Digital classifieds & directories ad spend in the U.S. 2015-2020. Advertising effectiveness & response. The most important statistics. Ad spend ROI in the U.S.

2015, by medium. Effective advertising measures according to SMEs in the U.S. 2016. Effectiveness of digital marketing activities among SMEs in the U.S. 2016. Consumer trust in different types of advertising in North America 2011-2015. Advertising response in North America in Q1 2013, by medium.

Most resonant ad messages in North America 2015. Advertising effectiveness in the U.S.

2016, by medium. Types of ads influencing buying decisions in the U.S.